“Love Is A Gift” is very simple by design. Through social channels, online videos and digital ads, we will funnel people to visit our site. There, they will see an interactive gallery of images and be encouraged to post a self-portrait of themselves and those “who matter most to them,” as well as a sentence explaining why they’re important to one another. For each post, we will donate $5 to specific charities, (for our first flight: Easter Seals) up to $50,000 total.
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