Mark Boroyan

ux creative director • explorer • maker • farmer •dad

KILLING KENNEDY

THE CASE STUDY

http://kennedyandoswald.com/

Ambition. Failure. Adversity. Love. Loss. Conviction. What forces drive one man to be president and another to become his assassin? That’s the question we sought to answer when the National Geographic Channel tasked us with creating an online companion site for their new movie, Killing Kennedy. We created a cross-platform, multi-device, scroll-based parallax site that pushed HTML5 to its limits while exploring the two lives at the center of one of America’s most shocking events—the assassination of John F. Kennedy by Lee Harvey Oswald. Featuring hundreds of photos, videos, graphics and statistics, the site tells the life stories of two men whose lives are forever connected by one terrible moment in American history.


THE PROCESS

war room

For KennedyandOswald.com, our goal was to make the dividing line between creativity and technology indistinguishable. We focused on the user experience first, creating an interaction mechanic that’s also a narrative device. A top priority throughout the project was to not just create another parallax site, but a responsive, cross-platform experience where the scrolling functionality actually intertwined with the story. 

The process of this project was like no other. From sketches to wires and storyboards, we had to come up with a way to visualize this content. Hence, the "beautiful mind" room-- as it was known in the trenches-- became an experimental, collaboration space where ideas and talents collided. Tears, laughs, a few bloodied knuckles, a couple births, and probably a few break ups, went into this machine.

 

WIRES + SKETCHES

THE ROOM IN ACTION  (no audio, just a bunch of people waving their arms around)

AWARDS

Cannes Lions – Silver for User Experience – Nat Geo Killing Kennedy

Cannes Lions – Silver for Storytelling– Nat Geo Killing Kennedy

Cannes Lions – Silver for Overall Aesthetic/Best Practice – Nat Geo Killing Kennedy

Cannes Lions – Silver for Microsite – Nat Geo Killing Kennedy

Cannes Lions – Bronze for Online Digital Design – Nat Geo Killing Kennedy

Cannes Lions – Bronze for Visual Design/Aesthetic – Nat Geo Killing Kennedy

The One Club – Interactive Gold Pencil for UX Design – Nat Geo Killing Kennedy

CLIO Awards – Gold CLIO, Killing Kennedy: Digital/Social, Web

London International Awards – Gold Winner, Killing Kennedy: Digital Microsite

London International Awards – Bronze Winner, Killing Kennedy: Digital Navigation/Interactivity

Google Creative Sandbox Featured Project – Nat Geo Killing Kennedy

Awwwards Site of the Day – Nat Geo Killing Kennedy

Communication Arts Web Pick of the Week – Nat Geo Killing Kennedy

D&AD Awards In-Book slice – Nat Geo Killing Kennedy

Andy Awards Shortlist / Interactive / Editorial Design – Nat Geo Killing Kennedy

CableFAX – Best Official Show Website / Digital – Nat Geo Killing Kennedy

PromaxBDA – Gold for Program Promotion Website – Nat Geo Killing Kennedy

Adobe Cutting Edge Project of the Week – Nat Geo Killing Kennedy

FWA Site of the Day – Nat Geo Killing Kennedy

FWA Mobile Site of the Day – Nat Geo Killing Kennedy

Art Directors Club Merit – Nat Geo Killing Kennedy

The One Club – Merit – Nat Geo Killing Kennedy

Webby Finalist – Television – Nat Geo Killing Kennedy

AICP/Next Awards Shortlist – Nat Geo Killing Kennedy