Mark Boroyan

ux creative director • explorer • maker • farmer •dad

JETBLUE: FLYING IT FORWARD

http://jetblueflyingitforward.com/

CASE STUDY

Flying It Forward is a social initiative and content engine, where we release positive action into the world. It’s a real-life demonstration of how we actually inspire humanity. It’s different from many other buzz efforts in that instead of burning bright and then fading away, this will actually gain momentum over time. The effort’s following will continue to grow.It will be a steady source of content and consumer connection. It begins with us giving a free flight to a deserving person. They can go anywhere JetBlue flies, but once they arrive at their destination, they get to “Fly It Forward” and pass on the free flight to another deserving person. And when that person arrives at the next destination, they’ll be asked to do the same thing.The Fly It Forward ticket will go on a journey, connecting people, showing off JetBlue destinations and demonstrating JetBlue’s mission to inspire humanity. 

SCREENS

 

VIDEO: THE FIRST STORIES

WIRES

PROTOTYPE: FUNCTIONALITY PROOF OF CONCEPT